full transcript
From the Ted Talk by Nimisha Jain: The joy of shopping -- and how to recapture it online
Unscramble the Blue Letters
What's important to note is that these are not stray experiments. In markets like cnhia, India and Southeast Asia, over 500 million cmnsuoers engage in conversational commerce, and these models are growing much faster than the traditional, more static e-commerce platforms. corvnoaisetanl cecmrmoe emerged to solve the needs of first-time online shoppers, but my research shows that it is equally compelling for more experienced shoppers, not just in emerging markets but around the world. In fact, when we tetesd conversational commerce with consumers in the US, they found it more compelling for the same reasons as consumers in Asia. Consumers who eaggne in conversational commerce sepnd 40 percent more with higher satisfaction and lower returns.
Open Cloze
What's important to note is that these are not stray experiments. In markets like _____, India and Southeast Asia, over 500 million _________ engage in conversational commerce, and these models are growing much faster than the traditional, more static e-commerce platforms. ______________ ________ emerged to solve the needs of first-time online shoppers, but my research shows that it is equally compelling for more experienced shoppers, not just in emerging markets but around the world. In fact, when we ______ conversational commerce with consumers in the US, they found it more compelling for the same reasons as consumers in Asia. Consumers who ______ in conversational commerce _____ 40 percent more with higher satisfaction and lower returns.
Solution
- commerce
- conversational
- engage
- consumers
- spend
- tested
- china
Original Text
What's important to note is that these are not stray experiments. In markets like China, India and Southeast Asia, over 500 million consumers engage in conversational commerce, and these models are growing much faster than the traditional, more static e-commerce platforms. Conversational commerce emerged to solve the needs of first-time online shoppers, but my research shows that it is equally compelling for more experienced shoppers, not just in emerging markets but around the world. In fact, when we tested conversational commerce with consumers in the US, they found it more compelling for the same reasons as consumers in Asia. Consumers who engage in conversational commerce spend 40 percent more with higher satisfaction and lower returns.
Frequently Occurring Word Combinations
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collocation |
frequency |
conversational commerce |
5 |
emerging markets |
3 |
small stores |
2 |
spend hours |
2 |
great prices |
2 |
great deal |
2 |
online shopping |
2 |
shopping online |
2 |
Important Words
- asia
- china
- commerce
- compelling
- consumers
- conversational
- emerged
- emerging
- engage
- equally
- experienced
- experiments
- fact
- faster
- growing
- higher
- important
- india
- markets
- million
- models
- note
- online
- percent
- platforms
- reasons
- research
- returns
- satisfaction
- shoppers
- shows
- solve
- southeast
- spend
- static
- stray
- tested
- traditional
- world