full transcript

From the Ted Talk by Nimisha Jain: The joy of shopping -- and how to recapture it online

Unscramble the Blue Letters

What's important to note is that these are not stray experiments. In markets like cnhia, India and Southeast Asia, over 500 million cmnsuoers engage in conversational commerce, and these models are growing much faster than the traditional, more static e-commerce platforms. corvnoaisetanl cecmrmoe emerged to solve the needs of first-time online shoppers, but my research shows that it is equally compelling for more experienced shoppers, not just in emerging markets but around the world. In fact, when we tetesd conversational commerce with consumers in the US, they found it more compelling for the same reasons as consumers in Asia. Consumers who eaggne in conversational commerce sepnd 40 percent more with higher satisfaction and lower returns.

Open Cloze

What's important to note is that these are not stray experiments. In markets like _____, India and Southeast Asia, over 500 million _________ engage in conversational commerce, and these models are growing much faster than the traditional, more static e-commerce platforms. ______________ ________ emerged to solve the needs of first-time online shoppers, but my research shows that it is equally compelling for more experienced shoppers, not just in emerging markets but around the world. In fact, when we ______ conversational commerce with consumers in the US, they found it more compelling for the same reasons as consumers in Asia. Consumers who ______ in conversational commerce _____ 40 percent more with higher satisfaction and lower returns.

Solution

  1. commerce
  2. conversational
  3. engage
  4. consumers
  5. spend
  6. tested
  7. china

Original Text

What's important to note is that these are not stray experiments. In markets like China, India and Southeast Asia, over 500 million consumers engage in conversational commerce, and these models are growing much faster than the traditional, more static e-commerce platforms. Conversational commerce emerged to solve the needs of first-time online shoppers, but my research shows that it is equally compelling for more experienced shoppers, not just in emerging markets but around the world. In fact, when we tested conversational commerce with consumers in the US, they found it more compelling for the same reasons as consumers in Asia. Consumers who engage in conversational commerce spend 40 percent more with higher satisfaction and lower returns.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
conversational commerce 5
emerging markets 3
small stores 2
spend hours 2
great prices 2
great deal 2
online shopping 2
shopping online 2

Important Words

  1. asia
  2. china
  3. commerce
  4. compelling
  5. consumers
  6. conversational
  7. emerged
  8. emerging
  9. engage
  10. equally
  11. experienced
  12. experiments
  13. fact
  14. faster
  15. growing
  16. higher
  17. important
  18. india
  19. markets
  20. million
  21. models
  22. note
  23. online
  24. percent
  25. platforms
  26. reasons
  27. research
  28. returns
  29. satisfaction
  30. shoppers
  31. shows
  32. solve
  33. southeast
  34. spend
  35. static
  36. stray
  37. tested
  38. traditional
  39. world